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Virtually Simple: How to Choose a Virtual Event Platform
July 25, 2020

Virtually Simple: How to Choose a Virtual Event Platform

Are you overwhelmed by the sheer number of virtual solutions out there? These days, everyone is going virtual because, let’s face it; they have to. However, not all platforms are alike and not everyone is an expert. If you’re looking to pivot to virtual here are a few tips that may help you get there that much more painlessly.

 

Define your goal

There are any number of reasons to create a virtual event, but some of your goals are going to be more important than others. For some- ticket sales are their top priority. These businesses need to get the word out in ample time and simplify their registration process to increase their conversion rates. Are you looking for the latest in VR technology or is personalization your goal? We can show you the leading platforms and how each are equipped to meet different goals and KPIs.

 

The most widely used platforms will have a combination of features that will enable personalisation, marketing, and lead-building with useful templates and ideas built in.

 

User-Friendly Virtual Platforms are a Must!

The best technology in world is only as good as a user’s ability to access it. We recommend platforms that you can understand and operate easily.

 

Don’t Forget Event Analytics!

The importance of event analytics cannot be overestimated. You’ll need to know which targets were meet and which aspects of your virtual event were the most successful. We can help by recommending platforms that contain simple solutions for measuring the results and how to use it to create future events successfully.

 

Events that add value are the ones that engage and connect, share relevant information, and help create something new. For more information on any of the leading event platforms out there- please get in touch with a member of our team today!

 

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